LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]
Tag Archives: social media tips
How to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
Pinterest: Open for Business
Online bulletin board site Pinterest is a social media rocket ship. It now has over 10 million users and generated more referral traffic in January to company websites and blogs than YouTube, Google+ and LinkedIn combined according to Shareaholic. So is this social hotspot for Mid-Western crafters just a fad or does the image-focused site […]
5 Steps to Social Media Readiness
Want a Social Media Presence? Think Puppy. Do you remember when you were a kid and you wanted a pet? You were focused on how fun it would be to have a new dog or cat, lizard or rodent. Your parents were focused on explaining that a pet requires care and feeding, that it’s an […]
Social ROI: Measure What Matters
Measuring the return on going social can be difficult for businesses, for a variety of reasons. Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]
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