Tag Archives: analytics

4 Types of Social Competitive Analysis

Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition.  What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]

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Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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Social ROI

Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]

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7 Types of Social Media Data your Business Intelligence Should Deliver

Social media can really turn up the volume for a brand and, in the process, generate a lot of data from users of blogs, social networks and other sites.  Although this data can be analyzed to better understand customers from a variety of perspectives, the high volume makes it a challenge. There are many social media analytics options but a white paper by Sysomos suggests […]

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