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Is Twitter Becoming FB?

This week Twitter launched a new look for user profiles.  Many in the tech world have been speculating that the evolution of Twitter’s UI is meant to give it broader appeal by invoking the look and feel of Facebook. While this may help Twitter to capture users as they depart the Facebook platform, it also […]

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Metrics for Marketers

Social ROI: 4 Metrics for Marketers

Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data.  But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business.  Of course, each business is different and thus, […]

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