Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, […]
Social ROI: 4 Metrics for Marketers
by socialrati on April 29, 2013 in Analytics, Best Practices, Big Data, Brand, competitive, marketing, ROI, Social Experience, Social Marketing, Social Media, Tips
Social & Mobile Driving Big Data
by socialrati on March 24, 2013 in Analytics, Big Data, Business Intelligence, Mobile, Social Business, Social Media
If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc. Each post generates […]
4 Types of Social Competitive Analysis
by socialrati on May 14, 2012 in Analytics, competitive, marketing, Simply Measured, Social Marketing, Social Media, social media marketing, Tips
Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]
5 Social Measures Worth Tracking
by socialrati on May 1, 2012 in Analytics, Awareness, Checklist, insights, intelligence, marketing, report, Social Marketing, Social Media, social media marketing, social media report, Tips
A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The […]
How to Sell More: Listen to Social Consumers
by socialrati on April 6, 2012 in Analytics, Bazaarvoice, Best Practices, Brand, community, facebook, Infographic, intelligence, marketing, Mobile, report, retail, Social Business, Social Experience, Social Marketing, Social Media, social media community, social media marketing, social media report, Social Networking, social sharing, study, Tips, trends, Twitter
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]