Tag Archives: customer service

4 Types of Social Competitive Analysis

Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition.  What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]

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Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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Buzz Less, Engage More: 5 Social Media Lessons from Zappos

“My mom has zero buzz but when she says something, I listen,” says Zappos CEO Tony Hsieh in his book Delivering Happiness.  Why do you listen? Because, in the parlance of social media marketing, your Mom has spent a lifetime building engagement and trust with you.  This has built her brand as someone who has your best […]

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