Tag Archives: social marketing
Social Turbocharges Content

3 Ways Social Can Turbocharge Your Content

Social: A Channel + A Resource As you dutifully add handles and hashtags to videos and ebooks, you might feel as though your content is just fodder for the insatiable social beast. But, here are three great ways that social can give back, turbocharging your content marketing to boost performance and quality. 1) Extended Brand Reach Efficient marketing requires you to go where […]

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Metrics for Marketers

Social ROI: 4 Metrics for Marketers

Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data.  But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business.  Of course, each business is different and thus, […]

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Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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