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3 Must-Know Things About Mobile Marketing

Freaked Out About Mobile? Mobile marketing can seem alien or different from other aspects of marketing. To help you breathe easier and deliver on high expectations, here are three things you must know for a successful mobile marketing strategy. 1) Mobile is Not a Monolith The term “mobile” encapsulates a lot, including a variety of […]

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Social + Mobile = Big Data

Social & Mobile Driving Big Data

If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc.  Each post generates […]

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