Tag Archives: mobile

3 Must-Know Things About Mobile Marketing

Freaked Out About Mobile? Mobile marketing can seem alien or different from other aspects of marketing. To help you breathe easier and deliver on high expectations, here are three things you must know for a successful mobile marketing strategy. 1) Mobile is Not a Monolith The term “mobile” encapsulates a lot, including a variety of […]

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Mobile TV Watching on the Rise

Most people know that mobile devices have had a profound impact on the way we communicate, shop and get our news.  But mobile is also reframing  the way we watch television and movies. eMarketer estimates that the average American now spends

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Mcommerce: A Retail Rocket – Infographic

Mobile devices have taken retail to a whole new level, raising both opportunity and expectations for retailers and consumers.  Retailers who offer a good mobile experience are seeing a boost in brand perception and a boost in sales. Growth in mobile commerce is outpacing traditional ecommerce growth by a healthy 200%.  A recent infographic produced […]

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Mobile A Must for Retailers

Mobile devices are revolutionizing the way people shop, connect with brands, and purchase goods and services.  While e-commerce represented a shift that added an online channel to physical stores, m-commerce represents a paradigm shift for retail. Here are a few reasons why:

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Social + Mobile = Big Data

Social & Mobile Driving Big Data

If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc.  Each post generates […]

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