Tag Archives: social business
Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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SMMS Selection

3 Steps to SMMS Success

As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure.  A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social […]

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