Tag Archives: big data
Metrics for Marketers

Social ROI: 4 Metrics for Marketers

Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data.  But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business.  Of course, each business is different and thus, […]

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Social + Mobile = Big Data

Social & Mobile Driving Big Data

If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc.  Each post generates […]

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