Tag Archives: customer experience

Buzz Less, Engage More: 5 Social Media Lessons from Zappos

“My mom has zero buzz but when she says something, I listen,” says Zappos CEO Tony Hsieh in his book Delivering Happiness.  Why do you listen? Because, in the parlance of social media marketing, your Mom has spent a lifetime building engagement and trust with you.  This has built her brand as someone who has your best […]

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