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3 Must-Know Things About Mobile Marketing

Freaked Out About Mobile? Mobile marketing can seem alien or different from other aspects of marketing. To help you breathe easier and deliver on high expectations, here are three things you must know for a successful mobile marketing strategy. 1) Mobile is Not a Monolith The term “mobile” encapsulates a lot, including a variety of […]

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Social ROI

Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]

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