Archive | September, 2011

3 Ways Companies Are Failing to Leverage Social

Companies worldwide are not fully leveraging social media according to new research by QualifiedLink and distributed by Social Media Today.  For a variety of reasons, companies are struggling to change their thinking and adopt social tools in ways that will significantly and positively affect their businesses. Here are some key ways companies are missing opportunities […]

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Set A Strategy Before Going Social

A colleague of mine, Carol McAvoy, has a consulting practice for professional services firms.  On her blog, she wanted to address an issue that many companies face, the pressure to jump into social media, even without a strategy.  She asked what advice I would give companies feeling the pressure.  Here are my top three suggestions for success […]

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A Good Social Experience Drives Brand Loyalty + $

Brand and marketing guru David Aaker’s article Brand Building and Social Media reminds us that social is another medium brands can use to create an emotional connection with customers.  When a company creates a brand-consistent, well-designed and well-managed community, it also creates a competitive advantage in the form of emotional connection and loyalty to the […]

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