Tag Archives: framework
Social Analytics Feature

5 Social Measures Worth Tracking

by on May 1, 2012 in Analytics, Awareness, Checklist, insights, intelligence, marketing, report, Social Marketing, Social Media, social media marketing, social media report, Tips

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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Social ROI

Social ROI: Measure What Matters

by on February 27, 2012 in Altimeter Group, Analytics, Best Practices, Brand, eMarketer, marketing, report, Social Business, Social Marketing, Social Media, social media marketing, social media report, Strategy, study, trends

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]

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