Tag Archives: measurement

3 LinkedIn Features to Boost Leads

LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]

Leave a Comment Continue Reading →
SMMS Selection

3 Steps to SMMS Success

As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure.  A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social […]

3 Comments Continue Reading →
Social ROI

Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]

9 Comments Continue Reading →