How to Sell More: Listen to Social Consumers

Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]

5 Attributes of a Socially Optimized Business

The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses.  The full Infographic is available below but here are five key attributes of the social businesses: Open Collaborative Real-time Transparent Customer-centric These attributes apply not just to the communications, but to the mindset of a social business as well.  The […]

Social presence doesn’t = relevance

It’s easy for companies to get swept up in the frenzy to have a social media presence.  They feel they must get on the social bandwagon to be perceived as relevant.  What often gets lost in this attempt at relevance is the critical thinking behind why engaging with customers via social media is important – […]