Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, […]
Social ROI: 4 Metrics for Marketers
by socialrati on April 29, 2013 in Analytics, Best Practices, Big Data, Brand, competitive, marketing, ROI, Social Experience, Social Marketing, Social Media, Tips
4 Types of Social Competitive Analysis
by socialrati on May 14, 2012 in Analytics, competitive, marketing, Simply Measured, Social Marketing, Social Media, social media marketing, Tips
Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]
3 LinkedIn Features to Boost Leads
by socialrati on May 7, 2012 in Hub Spot, Social Business, Social Marketing, Social Media, social media marketing, study, Tips
LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]
5 Social Measures Worth Tracking
by socialrati on May 1, 2012 in Analytics, Awareness, Checklist, insights, intelligence, marketing, report, Social Marketing, Social Media, social media marketing, social media report, Tips
A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The […]
3 Steps to SMMS Success
by socialrati on April 16, 2012 in Altimeter Group, Awareness, Best Practices, Checklist, insights, report, SMMS, Social Business, Social Media, social media report, Tips
As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure. A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social […]