Tag Archives: social analytics
Social + Mobile = Big Data

Social & Mobile Driving Big Data

If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc.  Each post generates […]

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Social ROI

Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]

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