Tag Archives: social media report
Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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Social ROI

Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]

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Social Will Drive Better Marketing in 2012

The 2012 Social Marketing & New Media Predictions is a new white paper from Awareness, Inc. that features quotes from 34 leading marketing strategists (like David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin and Steve Rubel) on their top predictions and trends for social marketing in 2012.  Insights come from three groups of influentials: Leading […]

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