Tag Archives: community

5 Attributes of a Socially Optimized Business

The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses.  The full Infographic is available below but here are five key attributes of the social businesses: Open Collaborative Real-time Transparent Customer-centric These attributes apply not just to the communications, but to the mindset of a social business as well.  The […]

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A Good Social Experience Drives Brand Loyalty + $

Brand and marketing guru David Aaker’s article Brand Building and Social Media reminds us that social is another medium brands can use to create an emotional connection with customers.  When a company creates a brand-consistent, well-designed and well-managed community, it also creates a competitive advantage in the form of emotional connection and loyalty to the […]

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