Archive | July, 2011

Emergency? Check Twitter – Works for Companies Too

For the socialrati, Twitter can be a lifeline of ideas, insights, and social connections. For others, tweets and status updates may not be considered vital.  However, a string of natural and man-made disasters has shown that social media can be a lifeline for victims and responders in emergencies.  If you’re used to thinking about social […]

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Google+: 1 Network Too Many?

LinkedIn CEO Jeff Weiner is reported by Business Insider to have expressed the idea that adding Google+ takes the social networking landscape from “understandable” to unmanageable.  In his view, there are already enough social networks to fill consumers’ available free time.  Weiner’s assessment misses the mark on two counts.

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Social Media is Everybody’s Job

In a recent video interview, Radha Subramanyan of NM Incite made a bold statement. “Social media,” she said, “is everybody’s job.”  That may seem far fetched but, in fact, it’s true that all companies are now media companies.

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The New Social: Social Business

Imagine the lively exchange of ideas and information you experience with your favorite social media tools as a means of gathering and imparting the kind of business intelligence that makes you a rock star at work.  You have your finger on the pulse of what’s happening inside your company and with your customers.  You know […]

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