The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses. The full Infographic is available below but here are five key attributes of the social businesses: Open Collaborative Real-time Transparent Customer-centric These attributes apply not just to the communications, but to the mindset of a social business as well. The […]
Archive | October, 2011
Social Business: The New Growth Engine
According to IBM, companies with better stock prices, profits and business results are 57% more likely to use social techniques. These social businesses use social networking and media tools to connect people and information inside and outside their organizations more efficiently. For many the concept of a social business is new but for those embracing […]
Social Strategist – Got What it Takes?
As social media becomes mainstream and social business ramps up, companies are creating new roles to manage the people, processes and technologies associated with the shift. The era of the Social Strategist has begun. A new Infographic, based largely on a research report by the Altimeter Group profiles this nascent role and what it takes […]
Social brand or business?
What’s the difference between a social brand and a social businesses? Orientation. If your social activity is all customer facing, chances are you are working on building a social brand but haven’t yet crossed over to becoming a truly social business. A social brand is
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