Tag Archives: social media
Metrics for Marketers

Social ROI: 4 Metrics for Marketers

Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data.  But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business.  Of course, each business is different and thus, […]

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3 LinkedIn Features to Boost Leads

LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]

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SMMS Selection

3 Steps to SMMS Success

As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure.  A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social […]

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