About the Post

Author Information

strategist, marketer, blogger, social and tech trend watcher, dog-lover | Follow on Twitter @socialrati

Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social

The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The infographic features basic and advanced measurement formulas for sales, marketing and customer service, including: 

1.  Brand Awareness
2.  Marketing Program Effectiveness
3.  Lead Generation Effectiveness
4.  Increased Sales/Shorter Sales Cycle
5.  Customer Satisfaction/Reduced Churn

The infographic is a summary of some of the information contained in Awareness’ report: Actionable Social Analytics: From Social Media Metrics to Business Insights.

For more on social analytics, see these additional Socialrati posts: Social ROI: Measure What Matters, How to Sell More: Listen to Social Consumers and 3 Steps to SMMS Success.


Social Analytics Framework

Image credit: Awareness, Inc. Actionable Social Analytics Report

Do you use these measures? What other metrics are important to your business?

Related Posts

Social ROI: Measure What Matters

How to Sell More: Listen to Social Consumers

3 Steps to SMMS Success


Tags: , , , , , , , , , ,


  1. Social ROI: 4 Metrics for Marketers | socialrati - April 29, 2013

    […] 5 Social Measures Worth Tracking […]

Socialize - Share your comments with the Socialrati!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: