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3 Must-Know Things About Mobile Marketing

Freaked Out About Mobile? Mobile marketing can seem alien or different from other aspects of marketing. To help you breathe easier and deliver on high expectations, here are three things you must know for a successful mobile marketing strategy. 1) Mobile is Not a Monolith The term “mobile” encapsulates a lot, including a variety of […]

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Social Analytics Feature

5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness.  The […]

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SMMS Selection

3 Steps to SMMS Success

As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure.  A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social […]

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