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Social + Mobile = Big Data

Social & Mobile Driving Big Data

If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data.

Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc.  Each post generates data which can be collected, analyzed, shared and learned from.

Now imagine you posted from your smartphone and your fans are watching and responding via their smartphones.  Add to all the previous data a new set of information about location, device type, and app use.

http://practicalanalytics.files.wordpress.com/2012/10/newstyleofit.jpg

It doesn’t take long to see that social and mobile alone are creating a large percentage of the big data story.  In fact, the use of social platforms and mobile devices is revolutionizing everything about data – how we use it, how we store and access it, and how we learn from it.

As reported in a Forbes article entitled These Smart, Social Apps Bring Big Data Down to Size, Big Data technology and services is a big market. And, a variety of companies like GoodData, NetBase and ClikTech are offering ways to visualize and understand the plethora of data that our social and mobile connected world create.

What advice do you have for managing social and mobile data?

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One Comment on “Social & Mobile Driving Big Data”

  1. Jill Richards April 11, 2014 at 1:38 pm #

    Reblogged this on mobilrati and commented:
    Here’s a guest post from Mobilrati’s sister blog, Socialrati (socialrati.com). If you’re also interested in social media, come check it out!

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