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Up Engagement with 7 Learnings on Social Business

The transition from business as usual to social business is, like any change, hard.   According to a Business Insider blog post and Forrester Research, only 8% of end users working in companies that have implemented enterprise social networks use those social software tools.

But, employee productivity and customer satisfaction are there for the increasing with the help of Seven Lessons Learned on Social Business from Dachis Group’s Dion Hinchcliffe.

My top three takeaways:

  1. The transition to social isn’t primarily a technical change, but a social one.  Organizations put a lot of effort into the software they will use for social sharing and collaboration but frequently underestimate the cultural and behavioral changes  that are necessary to see results.  Social business is about people changing their way of working, not just using new software and expectations must be aligned with the investment made to bring people along.
  2. Social efforts that solve active business problems or enable existing business processes deliver the most bang for the buck.  When the organization sees success on something that matters, as opposed to a pilot on something with less importance, the results matter more too and needed support can build for social efforts.
  3. Clear goals and rules of engagement and some enforcement of those rules are necessary to ensure a social community has value for its members and the organziation at large.  Put too much structure around a community and no one wants to participate.  Put too little and the participation devolves into a bully-pulpit dominated by the loudest voices or a chaotic cacaphony of the masses that yields little value.  Flexible organization and adult supervision of a social business community are key.

Employee willingness to conduct company business socially is affected by a number of things.  These include: the openness of the culture, the support from leadership for going social, the type of information being shared, the infrastrcuture for sustained and relevant sharing, the ease of use of the tools for sharing and even the reasons for becoming a social business.   Read more about Dion’s Seven Lessons Learned on Social Business or contribute your own below.

What lessons have you learned about becoming a social business that others could benefit from?

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2 Comments on “Up Engagement with 7 Learnings on Social Business”

  1. Extend WIfi Coverage April 9, 2014 at 11:26 pm #

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    • socialrati April 11, 2014 at 1:30 pm #

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